日本IBM、トヨタファイナンスがクレジットカード・ホルダー向けマーケティング基盤としてIBM Campaignを採用 – 日刊工業新聞
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日本IBM、トヨタファイナンスがクレジットカード・ホルダー向けマーケティング基盤としてIBM Campaignを採用
日刊工業新聞 日本IBMは、トヨタファイナンス株式会社（以下トヨタファイナンス）の新たなマーケティング基盤として、個々の顧客にパーソナライズ化した情報提供を支援する、オムニチャネル・マーケティングプラットフォームである「IBM (R) Campaign（キャンペーン）」が採用されたことを発表し … トヨタファイナンス、IBM製マーケティング基盤を採用–顧客ごとの施策強化 |
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