セディナとTrue Data、購買情報とクレジットカード情報を活用したマーケティングサービスを提供開始 – ITmedia
ITmedia |
セディナとTrue Data、購買情報とクレジットカード情報を活用したマーケティングサービスを提供開始
ITmedia 多くの流通小売企業と提携してクレジットカードを発行しているセディナと、生活者の商品購買情報(ID-POS情報)の分析・コンサルティング事業を手掛けるTrue Dataがそれぞれ保有するデータとノウハウを活用することで、生活者の購買行動の見える化を目的とする分析支援や … 商品購買情報×クレジットカード情報で「生活者のニーズ」を見える化!セディナとTrue Dataが連携 商品購買情報とクレジットカード情報活用のデータマーケティングサービス提供(セディナ/True Data) 生活者の商品購買情報とクレジットカード情報を掛け合わせたビッグデータを活用し、 データマーケティングサービスを提供開始 |
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