日本は「現金払い」の呪縛から逃れられないのか? 地方で芽生えた消費者の変化=岩田昭男 – まぐまぐニュース!
まぐまぐニュース! |
日本は「現金払い」の呪縛から逃れられないのか? 地方で芽生えた消費者の変化=岩田昭男
まぐまぐニュース! キャッシュレス(クレジットカード)については地域差が大きく、東京でしゃべる内容と、地方でしゃべる内容では、若干変えなければ伝わらないといった状況もありました。 そして、地方に行けば、行くほど、現金志向が強く、カード嫌いな人が増えていくのも悩みのタネでした。 |
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