日本発クレジットカードJCBはなぜ国際ブランドになれたのか？強みは「おもてなし」「安心感」 – ZUU online
ZUU online |
日本発クレジットカードJCBはなぜ国際ブランドになれたのか？強みは「おもてなし」「安心感」
ZUU online ビザとマスターカードの世界シェア合計80％という数値に比べると見劣りする気がするが、両社の海外展開はブランドネームを貸し出すライセンスモデルであり、加盟店数が圧倒的に多いための数値である。一方でJCB世界シェアの裏には、フレキシブルな事業展開による質の高いサービスによって支えられた、23の国と地 … キャッシュレス社会へ、カード決済の安全性を確保せよ – ニュースイッチ |
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