GIF動画によるカード利用活性化狙った三井住友カード 継続的なバズで広告ROIは約5倍に – MarkeZine
MarkeZine |
GIF動画によるカード利用活性化狙った三井住友カード 継続的なバズで広告ROIは約5倍に
MarkeZine 今回GIF動画を活用するにあたって、三井住友VISAカードに興味や好感をもっていただくこと、そして「三井住友カード50周年キャンペーン」に参加したいと思っていただくことをゴールとしました。 私ども三井住友VISAカードの認知度は、直近の調査で「30～40代ではクレジットカード業界での認知度は高い」のですが、「20代の … |
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