ミレニアル世代の声を聴け－年会費５万円の人気カード誕生への道のり – ブルームバーグ
ブルームバーグ |
ミレニアル世代の声を聴け－年会費５万円の人気カード誕生への道のり
ブルームバーグ 巨額のマーケティング費用を投じるクレジットカード界の巨人にとって、大胆な戦略だ。 ＪＰモルガンが展開する5200支店の監督責任者に昨年昇進したコディスポイ氏が思い描くのは、老後資金の貯蓄や住宅の初購入などで顧客が相談できる助言センターの導入だ。ビジョンとしては、アップル製品の購入者が「アップルス … |
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