「結果を出す」ことにフォーカス!三井住友カードが実践する、コンテンツマーケティング成功の4ステップ – MarkeZine
MarkeZine |
「結果を出す」ことにフォーカス!三井住友カードが実践する、コンテンツマーケティング成功の4ステップ
MarkeZine そんな同社で、統合マーケティング部に所属する福田氏は、コンテンツマーケティングによる「会員獲得強化(クレジットカードのオンライン入会の推進)」「顧客リテンション強化(クレジットカード利用額の増強)」に取り組んでいる。予算ゼロからコンテンツマーケティング事業を立ち … |
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