産業の変遷映す五輪スポンサー TOPの日本勢は3社 – 日本経済新聞
日本経済新聞 |
産業の変遷映す五輪スポンサー TOPの日本勢は3社
日本経済新聞 コカ・コーラやクレジットカードのビザなど世界市場をターゲットとする企業が並び、日本からはパナソニック、ブリヂストン、トヨタ自動車が名を連ねる。 協賛金額は夏冬2大会の4年単位なら100億円程度が目安のようだが、公表されていない。契約内容やカテゴリーなどで大きく … |
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