ポイント活用、再び活発 電子マネー普及追い風 – 日本経済新聞
日本経済新聞 |
ポイント活用、再び活発 電子マネー普及追い風
日本経済新聞 企業が顧客へのポイント還元制度を再び活発に使い始めた。主要20社のポイント引当金を集計したところ、今年３月末時点で約4800億円と５年ぶりの高水準になった。費用増加の懸念から一時は活用が減ったが、電子マネーの普及に伴う利便性の向上やビッグデータ分析による … |
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