米学生カード市場は縮小傾向(カードBizと僕の勝手気ままログ) – ペイメントナビ(payment navi)
米学生カード市場は縮小傾向(カードBizと僕の勝手気ままログ) ペイメントナビ(payment navi) クレジットカード会社にとって大学生は有望な市場だった。将来の優良顧客に育成できるからである。 ところが米国では規制強化によって、学生カード市場がシュリンクしている。FRBの報告によると、2010年にカード会社が大学や同窓会などと契約した件数は4%ダウン。 ... |
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