「店舗独自電子マネー」が拡大中！ ポイント還元や割引特典が魅力 – 日経トレンディネット
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「店舗独自電子マネー」が拡大中！ ポイント還元や割引特典が魅力
日経トレンディネット TポイントやPontaなど共通ポイントの導入が進む一方で、特定の店舗でしか使えない「繰り返し入金式の電子マネー」が勢力を拡大している。共通ポイントは幅広い消費者を呼び込む原動力にはなるものの、数多くのチェーンで使えるため、リピーターの囲い込みにはやや弱い。 |
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