クレカ業界に訪れる変化： 買い物直後にクーポン配信、JCBがクレジットカードで「O2Oビジネス」を始めたワケ (1/3) – 誠 Style
誠 Style |
クレカ業界に訪れる変化： 買い物直後にクーポン配信、JCBがクレジットカードで「O2Oビジネス」を始めたワケ (1/3)
誠 Style この秋、「JCBカード」を取り扱うジェーシービーが新たな取り組みを始めた。2014年10月にクーポン配信サービス「イマレコ！」の実証実験を新宿でスタート。クレジットカードの利用履歴などを活用し、現在地周辺の店で使えるお得なクーポンをリアルタイムで配信するという。 |
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