お菓子、電子マネーも「シニアシフト」 商品アレンジ、拡大需要層に照準 – 産経ニュース
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お菓子、電子マネーも「シニアシフト」 商品アレンジ、拡大需要層に照準
産経ニュース お菓子や電子マネーなど、従来は子供や若者向けのイメージが強かった商品を高齢者向けにアレンジする「シニアシフト」が進んでいる。かつては「年寄り扱いはいや」という声に配慮し、あえてシニアをうたうのは避ける傾向にあったが、高齢化が進む中、ターゲットを明確にした … |
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