電子マネー認知度、5ブランドが8割のシェア – RBB Today
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電子マネー認知度、5ブランドが8割のシェア
RBB Today クロス・マーケティングは8日、「電子マネーに関する調査」の結果を発表した。調査期間は8月16日～17日で、首都圏（東京、神奈川、千葉、埼玉）に住む高校生・大学（院）生の20代～60代の社会人男女700名から回答を得た。 電子マネーの認識・利用ブランドと利用者のタイプ … 消費増税で電子マネーが利用増、認知度はナナコとスイカ 【電子マネーに関する調査】増税後、電子マネー利用増加の理由は「ポイントに魅力を感じたため」が第1位。特に買い物系カードが顕著。利用促進に向けたキーワードは … 日研総業、スタッフに「nanacoカード」–勤続時間や誕生日に応じてポイント |
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