“初音ミクの落とし物を街中で探す”ライフカードのキャンペーン。キャラクター起用の意図と成果は – AdGang
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“初音ミクの落とし物を街中で探す”ライフカードのキャンペーン。キャラクター起用の意図と成果は
AdGang 話題になった（=「バズった」）日本国内の広告・クリエイティブの事例の裏側を、案件を担当した方へのインタビューを通して明らかにしていく連載「BEHIND THE BUZZ」。 今回は、ライフカードが発行するネット専用Visaプリペイドカード「Vプリカ」認知拡大に向け行われた『初音ミク … |
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