カード決済データ、観光施策に活用 沖縄県とJCB – 日本経済新聞
カード決済データ、観光施策に活用 沖縄県とJCB 日本経済新聞
JCB（ジェーシービー）と沖縄県は観光振興に関する連携協定を結んだ。沖縄を訪れるJCB会員のカード利用状況から消費動向を分析し、県は効果的な宣伝活動につなげる。
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