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セブン、顧客単価を1500円引き上げた300の施策 – 日本経済新聞

セブン、顧客単価を1500円引き上げた300の施策  日本経済新聞

セブン&アイ・ホールディングスが、デジタル戦略に注力している。その要がCRM(顧客関係管理)の強化だ。登録者が1400万人を超える会員IDを軸としたデータを、グループ …

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