データ収集を顧客と"共創"／丸亀製麺の公式アプリ施策に見るオムニチャネル戦略 – MarkeZine
データ収集を顧客と”共創”／丸亀製麺の公式アプリ施策に見るオムニチャネル戦略 MarkeZine
デジタル領域のタッチポイントが増え、カスタマージャーニーが複雑化している昨今、ドン・シュルツ教授が提唱した統合マーケティングが現実のものになりつつあります。
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