最終更新時刻:2019年1月22日(火) 7時00分

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データ収集を顧客と"共創"/丸亀製麺の公式アプリ施策に見るオムニチャネル戦略 – MarkeZine

データ収集を顧客と”共創”/丸亀製麺の公式アプリ施策に見るオムニチャネル戦略  MarkeZine

デジタル領域のタッチポイントが増え、カスタマージャーニーが複雑化している昨今、ドン・シュルツ教授が提唱した統合マーケティングが現実のものになりつつあります。

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