｢現金払いしない人｣がお金を使いすぎる理由 – livedoor
livedoor |
｢現金払いしない人｣がお金を使いすぎる理由
livedoor 現金、クレジットカード、電子マネーといった支払いの方法で、消費額が変わる？ そのカギは支払い時に感じる「痛み」にあるという。『アリエリー教授の「行動経済学」入門-お金篇-』の著者、ダン・アリエリーが分析する。 |
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