流通フィンテック 決済発・ビジネス革新（5）ハウス電子マネー<下> 顧客の新陳代謝に備える – 食の情報源
食の情報源 |
流通フィンテック 決済発・ビジネス革新（5）ハウス電子マネー<下> 顧客の新陳代謝に備える
食の情報源 ハウス電子マネーがうまく機能すれば、ポイント会員以上に店とのつながりは強まる。ポイントを付与する相手はその時点では見込み客だが、事前チャージの顧客は売上げが確定している。ただ、自社の電子マネーにもポイントと共通の弱点がある。顧客を囲い込むツールとしては … |
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