「ご当地WAON」による地域活性化や、キャッシュレス化に貢献 10周年を迎え、加盟店・取扱高の拡大を狙う「WAON」(イオンリテール) – ペイメントナビ(payment navi)
ペイメントナビ(payment navi) |
「ご当地WAON」による地域活性化や、キャッシュレス化に貢献 10周年を迎え、加盟店・取扱高の拡大を狙う「WAON」(イオンリテール)
ペイメントナビ(payment navi) イオンリテール 営業推進部 電子マネー推進部長 上山政道氏は、「ご当地WAONは地域に愛着を持ち、利用意向の高い人が携帯しているため、月間稼働率はWAON全体平均の約1.7倍と、顕著に高くなっています」と話す。 また同社では、稼働率の向上を図るため、シニアをターゲットとした施策を積極的に行っている … |
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