カード支払いを「当たり前」に VISAの新CM – Campaign Japan
Campaign Japan |
カード支払いを「当たり前」に VISAの新CM
Campaign Japan VISA（ビザ）は、新たなマーケティング責任者の着任以来初となる大々的なキャンペーンを実施した。制作はBBDO JAPAN。キャッチフレーズ「New Normal」には、クレジットカードやデビットカードを日々の買い物に使ってもらいたいという思いが込められている。 テレビCMには、2016リオ五輪の競泳男子400メートル個人メドレーで銅メ … |
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