消費者向けECサイトの売上拡大策、プリペイド型電子マネー選びのチェックポイント – ITpro
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消費者向けECサイトの売上拡大策、プリペイド型電子マネー選びのチェックポイント
ITpro 消費者向けECサイトの売上拡大に効果のある施策として、購入時の決済手段を増やすことがある。例えば、プリペイド型の電子マネーもが使えるようにすれば、クレジットカードを持つことができない若年層や、個人情報の漏洩が心配でクレジットカードを使いたくない消費者を、新たなユーザー層として開拓できる。 しかし、電子マ … |
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