顧客の“ビッグデータ”生かせ利用増へ傾向分析 クレジットカード各社 – SankeiBiz
顧客の“ビッグデータ”生かせ利用増へ傾向分析 クレジットカード各社 SankeiBiz クレジットカード各社が、顧客の性別、年齢やカードの取引履歴などの膨大な情報「ビッグデータ」を活用したサービスを強化している。データを詳細に分析し、顧客の興味を引きそうな店のポイントサービス付与情報や割引情報などを提供する。ビッグデータの活用・推進は、政府の ... |
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