イオン、電子マネー連動のクーポン配信 常連客囲い込み – 日本経済新聞
イオン、電子マネー連動のクーポン配信 常連客囲い込み 日本経済新聞 イオンが自社の電子マネー「ワオン」と連動したウェブクーポンの配信を４月15日から始めた。ワオン利用者の１回当たりの平均購入額は約1730円で、ほかの電子マネーを上回る。顧客の膨大な購買データを分析し、利用者ごとに関心が高い商品の割引クーポンを発行できるように ... |
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