地場スーパーの顧客を百貨店に送客 – ITpro
地場スーパーの顧客を百貨店に送客 ITpro 独自のクレジットカード「タカシマヤカード」で自社顧客を囲い込む戦略を修正し、岡山地域の約50の加盟店でもポイントがたまる新ポイントカード「たまルン」を2011年4月から導入。8月22日までの5カ月弱で、会員数は9万人を突破した。 将来的には、岡山市の人口約70万人の ... 岡山高島屋、地場スーパーの顧客を百貨店に送客 |
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