マスターカードが、顧客の購買情報を収入源に – WIRED.jp
WIRED.jp | マスターカードが、顧客の購買情報を収入源に WIRED.jp グロスマン氏によれば、同社のデータパッケージング部門は、顧客がクレジットカードを使ったときに受け取る日付や時間、金額、商品などのデータを集計し、同社に蓄積された購買パターンと比較することで、消費者を多様なセグメントに分けることができるという。 グロスマン氏は、 ... |
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