市場の主導権は誰が持っているのか クレディセゾン 社長 林野宏 氏：強者に勝つマーケティング、模倣されないアイデアの源泉 – ソフトバンク ビジネス＋IT
ソフトバンク ビジネス＋IT | 市場の主導権は誰が持っているのか クレディセゾン 社長 林野宏 氏：強者に勝つマーケティング、模倣されないアイデアの源泉 ソフトバンク ビジネス＋IT 日本のクレジットカード市場の黎明期から第一線で活躍してきたクレディセゾンの代表取締役社長 林野宏氏。同氏は、カードの即日発効、サインレス、無期限ポイントなど独自のアイデアによるマーケティング戦略を展開し、同社を流通系クレジットカードトップに押し上げた ... |
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