ヤフーとクレディセゾンが「O2O販促」の実証実験、池袋地区の活性化狙う – ITpro
ヤフーとクレディセゾンが「O2O販促」の実証実験、池袋地区の活性化狙う ITpro ロコのアクセス履歴データとクレジットカードの決済履歴データを照合し、抽選を行う。さらに、アクセスと決済に関する膨大な“ビッグデータ”を解析し、Webサイト閲覧やポイント付与がどの程度購買行動に影響を与えるかを検証する。今回は池袋地区に限定してキャンペーンを実施 ... ヤフー、クレディセゾンと販促 購買履歴を分析 シャープ主要事業売却、亀山工場分離も検討・・・朝刊チェック(8/17) ヤフーとクレディセゾン、ネットからリアルへの送客実験 池袋で |
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