生活者の商品購買情報とクレジットカード情報を掛け合わせたビッグデータを活用し、 データマーケティングサービスを提供開始 – 読売新聞
読売新聞
生活者の商品購買情報とクレジットカード情報を掛け合わせたビッグデータを活用し、 データマーケティングサービスを提供開始
読売新聞
このような背景から、多くの流通小売企業と提携クレジットカードを発行しているセディナと、生活者の商品購買情報（以下「ID-POS情報」）の分析・コンサルティング事業を手掛けるTrue Dataは、両社の保有するデータ・ノウハウを活用し、生活者の購買行動の見える化を目的とする ...
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